Forget trying to reach a prospect under 40 with outbound marketing. It’s expensive, and the ROI is much lower than inbound marketing. Inbound marketing is based on permissions, while outbound

From leveraging the content on your website to generating engagement on your social media pages, there are many ways to attract the modern customer into your inbound marketing funnel. Every

Buyer personas are an important inbound marketing tool that presents fictitious and general representations of your ideal customers. Buyer personas are an important inbound marketing tool that presents fictitious and

The best option for all companies, including B2B tech companies, is to switch to inbound marketing plans. The best option for all companies, including B2B tech companies, is to switch

Many B2B marketers have already recognized the potential of blogging and are using it to their advantage. Only 16% of marketers surveyed confirmed that outbound marketing generates a higher ROI

This allows you to focus on other tasks and save money. If you rely solely on your employees for marketing ideas, you could get stuck with the comfortable and boring,

Inbound marketing is the process of attracting potential customers to your school using content marketing combined with social media marketing and search engine optimization. Educational institutions such as schools, colleges

The traditional approach is very impersonal. For years, people have seen marketing as companies trying to sell you their products or services, and that would probably have been the case

From there, a comprehensive inbound marketing strategy could be created that included landing pages, blogs, email automation, social media, forms, and more. From there, a comprehensive inbound marketing strategy could

Learn how important customer satisfaction is, what role it plays in your company’s bottom line, and how your company can achieve it with customers. One last way to engage your