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Our Approach

The basics of inbound marketing boils down to:
being able to provide solutions to a problem without being interruptive.

How does this work for you?

As a nonprofit, the majority of your time and resources are most likely spent on providing solutions for your cause, leaving no time or energy left for recruiting volunteers or attracting donors.

This is why we came up with a new way to use indirect marketing specifically for you, the nonprofit.

Each person that is involved with a cause goes through a process we like to call Cause Initiative.

Cause Initiative

This is the decision-making process broken down into three simple steps: (1) the original Insight and interest in a cause, (2) the Investigation of which cause interested in supporting, and then last, (3) the Impact they want to make in contributing to the cause.

Impact Marketing

Our Inbound Marketing Strategy for Nonprofits

Discovery

It all starts with that moment when a person first hears about your nonprofit. We know that it would be a lot easier to stand at the top of a mountain with a megaphone and shout out all of the great work you and your team does, but unfortunately, that won’t work in today’s society. The best way to get your cause known is through Content Strategy. This is learning to strategically send out information about your cause through specific media vehicles that can introduce others to what you do on a larger platform and ultimately inspire them to join.

Discovery

It all starts with that moment when a person first hears about your nonprofit. We know that it would be a lot easier to stand at the top of a mountain with a megaphone and shout out all of the great work you and your team does, but unfortunately, that won’t work in today’s society. The best way to get your cause known is through Content Strategy. This is learning to strategically send out information about your cause through specific media vehicles that can introduce others to what you do on a larger platform and ultimately inspire them to join.

Impact

Now that your nonprofit has been discovered, it is time to show the huge impact your cause has made. This is done by retargeting those that have been to your website with impactful stories, scorecards, surveys, video and more.

Impact

Now that your nonprofit has been discovered, it is time to show the huge impact your cause has made. This is done by retargeting those that have been to your website with impactful stories, scorecards, surveys, video and more.

Connect

By now, these people know what your cause is all about and they can see the huge impact it is making. They will most likely feel inspired by all the good work that is being done and would be more willing to get involved with your cause because they feel somewhat connected. This is a great opportunity for a CTA (call to action). Now is the time to ask if THEY would like to get involved by volunteering, giving resources or becoming a donor, depending on the content they read, survey they took, or video they watched.

Connect

By now, these people know what your cause is all about and they can see the huge impact it is making. They will most likely feel inspired by all the good work that is being done and would be more willing to get involved with your cause because they feel somewhat connected. This is a great opportunity for a CTA (call to action). Now is the time to ask if THEY would like to get involved by volunteering, giving resources or becoming a donor, depending on the content they read, survey they took, or video they watched.

Cultivate

Nonprofits know how important it is to retain donors and volunteers and we are sure you have a program or department for cultivating relationships. Having a digital campaign using marketing automation can be a huge help to keeping those donors and volunteers by making them feel valued.

Cultivate

Nonprofits know how important it is to retain donors and volunteers and we are sure you have a program or department for cultivating relationships. Having a digital campaign using marketing automation can be a huge help to keeping those donors and volunteers by making them feel valued.

Get Your Free Google Ad Grants Guide

We’ll walk you through the steps required to set up your Google Ad Grants account and start advertising. The more frequently your ads appear next to Google search results, the more people will be aware of your cause. That can translate into more donations and more volunteers — the lifeblood of every nonprofit.

Get in Touch. We’d Love to Hear From You.