Everyone, everything has an Instagram.
Both dog moms and human baby moms are daily posting nothing but the cutest photos of their loved ones – even before their soft, mushy-wads-of-cuddle ever even get the chance to choose their good side – they’re tagged, liked, shared, mentioned and virtually adored.
You have an Instagram that’s followed by your neighbor’s Instagram that’s followed by your neighbor’s cat’s Instagram that’s followed by your neighbor’s cat’s cat food’s Instagram that’s followed by the grandma down the street who is always posting selfies with her tiny chihuahua that bark’s too much and etc.
Point being, today, it’s nearly unavoidable to live outside of the wide-webbed Insta-world.
So, as a business, how do we run this thing?
Where is our place and our purpose in all of this?
We are handed a free platform with the options to post unlimited content of photo, video, graphics and illustrations directly to our target audience.
Who we want, they’re already there – it’s our job to filter them out and draw them in.