When you rely on donations and volunteers, you need to make sure you can reach out to new people for help. As your nonprofit grows, you’ll want to check out Google Ad Grants to be able to reach out to more donors and volunteers who may be interested in your cause. Have a look at the information here, or sign up for Google Ad Grants with us to start reaching out to your audience right away.
Reach More People
Google Ad Grants makes it possible for your nonprofit to start running ads in the Google search network. All grant ads are text-based and keyword-targeted. Once you have the ads set up, they’ll be displayed in search results right below the ads from paying advertisers, which means they’ll be in the best spot for potential donors and volunteers to spot them.
With Google Ad Grants, you could have up to $10,000 a month in ads appear in search results for your keywords, helping you reach out to a significant amount of new people. You’ll be able to tell all of them about your cause and encourage them to donate or volunteer with you. The grant makes it possible for you to reach out to those who are looking for a nonprofit to help, but who haven’t heard of your nonprofit, yet.
Choose the Right Keywords
Since the ads are keyword-targeted, you’ll need to choose the right keywords. This is not something that should be taken lightly as you’ll want to make sure the keywords are going to help you reach a large pool of potential donors and volunteers. By taking the time to do a little bit of keyword research, you can launch your ad campaign and start encouraging more new people to stop by your website and learn about your cause.
Keep Track of Your Ads and Their Effectiveness
As you use Google Ad Grants, it’s important to make sure you’re updating your keywords and ads regularly. You want them to be effective to make sure you attract the right people to your cause. Google Analytics makes it easy for you to track your ads and see just how effective they are. From there, you can adjust them to make them more effective and track your changes to ensure the changes are even more effective. This needs to be done regularly for you to attract as many potential donors and volunteers as possible.
Google Ad Grants is an amazing opportunity for nonprofits like yours, but you’ll want to use it properly to ensure you can attract as many potential donors and volunteers as you can for your cause. We can partner with you and work alongside you to help make sure the ad grant is put to work for you and is going to be a successful piece of your ongoing campaigns. Check out our Google Ad Grants eBook today, or contact us to learn more about how we can help you achieve your goals.
Download the FREE
Google Ad Grants Guide
Imagine having $10,000 worth of “In-Kind” Adwords from Google each month. What might that mean for your organization? Even if you’re going to try and tackle this on your own, know that you have a team of professionals at your disposal if you ever run into any problems.