As a nonprofit, you rely on donations to keep going. When you need more donations, you need to seek new donors. With the technology available today, reaching new donors is easier than ever. But, that doesn’t mean you don’t need to do any work to help more donors find out about your nonprofit. You’ll want to use technology to your advantage to reach as many people as possible.
Make Your Message Clear
What exactly do you do? When you create a message for potential donors, you want to let them know exactly what you do and what you need donations for. People want to give to nonprofits they can support, and they can’t support you if they don’t know why your work is important. Make sure your message is clear and concise to reach as many potential donors as possible.
Use a Blog to Reach Donors
Today, it seems like everyone has a blog. Why? Because that makes it possible to reach out to people. Create a blog for your nonprofit and be sure to update it regularly with quality content. Longer content, written properly, can help attract more people to your blog so they can learn more about what you do and why they should donate. Use your blog to keep your current donors up to date with what your doing, to show potential donors why you need help, and to encourage everyone to donate more to your nonprofit.
Optimize Your Blog to Reach More People
Just about everyone has a blog, so how do you make sure people can see it? Optimize your blog. Search engine optimization, SEO, is a way to make your blog look better to the search engines so it will rank higher. The higher you rank, the more likely it is someone will find your blog when they’re searching for a relevant keyword. Inbound marketing uses SEO techniques like quality content and on-page optimization techniques to help your blog reach a higher ranking so more people will see it.
Social Media is Crucial
If you’re not using social media to your advantage yet, get started today. Create an account on at least one major social media website for your nonprofit. Share links to your blog as well as other information your potential donors will be interested in. Social media makes it easy for others to spot your posts and share them, helping you reach out to as many people as possible. As you use social media, your number of followers will grow, increasing the number of potential donors you can reach out to.
You need more donors to help your nonprofit achieve its goals. Reach out to them by taking advantage of technology and using techniques like inbound marketing to your advantage. When you start using technology, you can get your message out there and attract more donors. If you’re ready to get started, let us help. We can help partner with you to use technology to reach out to more donors for your nonprofit today.
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Google Ad Grants Guide
Imagine having $10,000 worth of “In-Kind” Adwords from Google each month. What might that mean for your organization? Even if you’re going to try and tackle this on your own, know that you have a team of professionals at your disposal if you ever run into any problems.