Everyone loves a good story. Good stories draw them in, tell them something they don’t know yet, and can encourage them to act. Nonprofits who take advantage of this can see their donations soar. Start using your blog as a way to tell stories, to encourage donors to donate, and to help people see why your cause is something they should be interested in or worried about. Use the tips below to start crafting stories that will share your message and motivate readers to donate.
Short Stories Keep Readers Interested
When you’re writing stories, keep them short. They shouldn’t be an entire life history of the person they’re about, but rather a short story that tells all the pertinent information. Shorter stories mean your readers can get through them faster and read another one, even if they’re short on time. The more they read, the more they will begin to understand your message and the more they’ll want to help.
Write About Real People
When you’re writing, make sure you’re writing about real people. Even if you cannot share the actual names and ages of the people you’re writing about, or if you need to change details for confidentiality, make sure you add in names and ages so the people in your story appear real to the reader. Your readers want to learn more about how your nonprofit actually helps individuals. Writing about real people, even if the details are changed, can help your readers connect with the stories.
Make Stories Relatable
Your stories should be relatable. Use people your readers can envision as themselves or someone they know. When your stories are relatable, the reader can really see the impact your nonprofit has, which can encourage them to donate more to your cause. You want them to see your message in the story and how it could relate to them. You want them to feel like it’s important to donate to your cause to help people like the ones they can read about in your stories.
Show Emotions the Reader Can Relate To
Emotions help readers relate to the story even more. Use vivid emotions throughout your story by showing how your characters are feeling and what they’re thinking. Emotions help readers really connect with the story as they understand the emotions. They’ll be able to empathize with the subjects of your stories more, which helps them see why your nonprofit is vital. When they can really relate to your stories on an emotional level, they’ll be more likely to donate.
Good stories are a great way to encourage more people to donate to your cause. Take some time to create a few stories using the tips above to really connect with your readers and encourage them to do more to help your nonprofit. We can partner alongside you and help you with marketing to help your story reach out to more people so your stories can encourage them to give donations. Contact us today to let us start helping you reach out to more readers.
Download the FREE
Google Ad Grants Guide
Imagine having $10,000 worth of “In-Kind” Adwords from Google each month. What might that mean for your organization? Even if you’re going to try and tackle this on your own, know that you have a team of professionals at your disposal if you ever run into any problems.