From leveraging the content on your website to generating engagement on your social media pages, there are many ways to attract the modern customer into your inbound marketing funnel. Every company, from small mom and pop stores to multinational giants, can and will benefit from a detailed content funnel. Now, if you’re just using blog posts to market your business, it takes people a while to see those 11 or more blog posts. Each phase serves a specific purpose on the customer journey, as well as the content that is presented to the customer during these phases.
How do you build an inbound marketing funnel?
You do this by focusing on keywords that are based on your products or services, the challenges you solve for visitors, how your products can help them, frequently asked questions, etc. In terms of inbound marketing leads, few results are worse than a lot of brand awareness. generate just around leads to drying out due to slow reactions. As with other inbound marketing strategies, the continued success of your marketing campaign depends on continuous measurement, analysis, and optimization. This gives you the insights you need to connect with these people on a medium that your customers are already in and where they feel most comfortable.