It takes between 4 and 9 months for your inbound marketing campaign to be profitable, but only if you have taken the right steps along the way to make it the best it can be.
How do you make a profit with an inbound marketing campaign? We’ve got some ideas.
Create content (regularly).
If you don’t have time to write good copy for your blogs, website, and other marketing materials, you don’t have time to make a profit with your inbound marketing campaign. If your customers come to an out-of-date Facebook, or a sparse website, they’re not going to trust your business to provide them with a quality product or service, fast. It’s really easy to put out consistent content that sets you up as the expert your potential clients should go to. (If it’s not something you can commit to, hire an inbound marketing team to help: you’ll be glad you did.)
Work on your SEO.
If you’re not at the top of Google search results (or at least on the first page), it’s going to be extremely difficult for people to find you and your business. There are a lot of Search Engine Optimization resources, tools, and software to help you. And there’s no better time than now to get started.
If your website is ugly, fix it quick.
You’d be amazed how many customers decide to engage with a business (or not) based on the look of the website/landing page. A polished website shows a potential customer that you’re current, tech-savvy, and in touch with what they want. Many site hosts make their sites easy to edit, just by clicking and dragging content blocks.
Figure out your buyer persona.
A buyer persona is a fictionalized description of your ideal customer that is made up of real data from your existing customer base. For example, if you notice the majority of your customers are women over 30 but below 60, with 2 kids, then your buyer persona is a middle-aged mom, whose kids are likely wanting to be independent. Once you know your buyer persona, you can use it to guide the language of your inbound marketing content, and the focus of your advertising.
Tighten up your branding/message.
A clear, concise message–and a consistent brand–are a must for getting your target customer (and keeping them for the long haul). This is easy to do if you let your whole team be a part of crafting–and buying into–at least part of the messaging. (And of course, it needs to be tailored to your buyer persona.)
While your inbound marketing campaign might not make a profit overnight, you could only be a few months away from a great ROI, and more loyal customers than ever. Just spend time shining up your copy, SEO, and your website, and you’re on your way.
Which of these steps do you need to implement to start on the path to profit for your inbound marketing campaign? What help do you need? Tell us in the comments!