Is inbound marketing more effective?

Many B2B marketers have already recognized the potential of blogging and are using it to their advantage. Only 16% of marketers surveyed confirmed that outbound marketing generates a higher ROI for their company. Only 16% of marketers surveyed confirmed that outbound marketing generates a higher ROI for their company. Brand search used to be the focus of numerous B2B marketers, but things look different these days.

These strategies include attracting qualified prospects, taking a more targeted approach, and using helpful, relevant interactions and content to generate leads. Approximately 87% of all B2B shoppers trust content more when an industry influencer shares it, and nearly 82 percent of consumers consider buying a product that was recommended by a micro-influencer they follow.

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