Our inbound solutions are simple. No matter where your buyer personas are within their buyer journey, just show up. BE PRESENT, be the educator, show value and continue to take care of them.
Discovery is where we jump head first into learning about the business or organization. After we get to know your brand and purpose, we pinpoint your strengths, weakness and opportunities.
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Defining a detailed buyer persona will help you take a strategic approach giving you a foundation of structure and insight. This will help you to understand where to focus your time, media and advertising dollars.
GROWTH DRIVEN DESIGN
Growth Driven Design is a smarter, more agile approach to meet production goals with little risk. Traditional web design is broken and restricts from growing to full potential.
With Growth Driven Design, we continuously learn and improve, talk about what is working and what is not and focus on qualitative research based on real results.
Content Strategy is the process of creating, publishing and distributing content for your buyer personas. It is all about making the user experience the best it can be.
Everyone that purchases a product or service discovers that they have a need. Most users will start a search to become more educated. Consumers want to know and trust the quality of the product. What we do is help educate consumers on your product.
SEO & SEM stand for search engine optimization and search engine marketing. SEO is boosting your online presence organically and SEM is boosting your online presence by targeted paid advertising.
We optimize your website and continue to work hard to grow organically and build page ranking and use SEM to build out strategies to move consumers through the buyer journey.
Marketing Automation is a segmented workflow that is triggered by campaigns or groups. Using Marketing Automation will make everyday tasks easier by taking your buyer personas down a marketing funnel via technology triggered workflows.
Once your buyer persona enters the awareness stage they will be placed into a group. That group is triggered to automatically bring them down the buyer process based on their behavior.
Technology Integrations is all about making sure all of your data channels are connected and talking to each other correctly.
We make sure everything is integrated properly and that all data points, CRM, CMS, conversion codes and all business integrations are connected and working properly.
REPORTING & ANALYTICS
Reporting & Analytics allows us to measure data and use that data to identify how effective each marketing initiative is. Being data driven goes hand in hand with Growth Driven Design.
With data, we have amazing insights into the direct relationship between marketing channels and behaviors of the consumers.