DIY Video Studio
You don’t have to be a marketing expert to know that videos boost your odds of engaging customers and getting business–but can you really afford your own video studio? Yes. With Smartphones, tablets, and laptops offering increasingly more sophisticated video/recording technology, it’s easier than ever for you to be video-ready on a budget.
Let’s take a closer look at what you need, what you can skip, and what you should expect to spend to make it work.
If you own any of the technology we just mentioned, you don’t need to buy an expensive camera for your video studio. You’ve already got an extremely high-quality one that will probably fit in your pocket. Just make sure you have a way to rig/stabilize the device while you record. We recommend a tripod like this one (about $25). You should definitely get a tripod adapter if you’ll be filming with your iPhone (they’re about $10).
You could spend thousands of dollars on cameras, backdrops, and other bells and whistles for your video studio: but if you don’t have quality audio, you’re throwing away all that time (and money) you’ve spent. That’s why we recommend spending a little more on audio equipment than on other parts of your video studio. It’ll last longer, and you won’t have to rent good equipment every time you have a need to create media. Plus, you can use it for audio-only media (like podcasts and voice memos), adding even more value to your digital marketing.
- A LAV Microphone: These are clip-on, easy to use, and great for when your “video studio” is in a controlled setting (about $15).
- RØDE’s VideoMic: This is a camera-mounted, multi-directional mic that’s perfect for “on the go” video marketing efforts (about $140).
This is the part of your video studio that is most flexible, and most budget dependent. While some backdrop/green screen options run up to $250, there are some as inexpensive as $50 [These are typically paper or cloth backdrops that you can set up anywhere. They come in a variety of colors.] If you can’t budget a backdrop setup, no worries. You can always shoot at a variety of locations around your office, or in another quiet, familiar setting. (It is especially possible to shoot at a variety of spots if you have quality audio equipment.)
As you can see, you can set up your own video studio with as little as $250 set aside in your marketing budget. It’s a fantastic investment with big returns, as companies with a video component to their marketing almost always make more sales— and have a larger base of loyal, engaged customers.
What can you do today to start setting up your own video studio? How do you want to use video in your marketing? Tell us in the comments!