You don’t have to be a marketing expert to know that videos boost your odds of engaging customers and getting business–but can you really afford your own video studio? Yes.

With Smartphones, tablets, and laptops offering increasingly more sophisticated video-recording technology, it’s easier than ever for you to be video-ready on a budget.

Let’s take a closer look at what you need to spend to make it work.

Which camera do I use?

You don’t have to have  an expensive camera for your video studio to be successful.

If you own a smartphone, you already have an extremely high-quality device that will probably fit in your pocket.

What’s important is that you have a way to rig or stabilize the device while you record. We recommend a tripod like this one (about $25). You should definitely get a tripod adapter if you’ll be filming with your iPhone (they’re about $10).

Is audio equipment important?

You could spend thousands of dollars on cameras, backdrops, and other bells and whistles for your video studio, but if you don’t have quality audio, you’re throwing away all that time (and money) you’ve spent. That’s why we recommend spending a little more on audio equipment over other parts of your video studio.

Audio equipment usually lasts a lot longer than other equipment and you will end up saving money instead of having to rent out good equipment every time you have a need to create media. Plus, you can use it for audio-only media like podcasts and voice memos – adding even more value to your digital marketing set up.

We recommend:

  • LAV Microphone: These are clip-on, easy to use, and great for when your “video studio” is in a controlled setting (about $15).
  • RØDE’s VideoMic: This is a camera-mounted, multi-directional mic that’s perfect for “on the go” video marketing efforts (about $140).

How expensive are backdrops?

This is the part of your video studio that is most flexible and most budget dependent. While some backdrop and green screen options can run up to $250, there are some as inexpensive as $50. These typically come in a variety of colors and are paper or cloth backdrops that you can set up anywhere.

If you can’t budget a backdrop setup, no worries. You can always shoot at a variety of locations around your office or any other quiet and well lit place.

As you can see, you can set up your own video studio with as little as $250 set aside in your marketing budget. It’s a fantastic investment with big returns, as companies with a video component to their marketing almost always make more sales— and have a larger base of loyal, engaged customers.

What can you do today to start setting up your own video studio? How do you want to use video in your marketing? Tell us in the comments!

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