Inbound marketing is a business method that attracts customers by creating valuable content and experiences that are tailored to them. Inbound marketing is a business method that attracts customers by creating valuable content and experiences that are tailored to them. It’s about a set of specific marketing tools and processes that help you attract, engage, and engage prospects and customers — in short, to better grow your business. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they’re looking for and resolves problems they already have.
While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they’re looking for and resolves problems they already have. In simple terms, inbound marketing is the process of helping potential customers find your business. Inbound marketing is a strategy that uses many forms of pull marketing — content marketing, blogs, events, search engine optimization (SEO), social media, and more — to build brand awareness and attract new businesses.
What are inbound marketing examples?
While outbound marketing is looking for customers, inbound marketing focuses on visibility so that potential buyers come to you. When you use inbound strategies to engage your audience, make sure you’re communicating and engaging with leads and customers in a way that they want to build long-term relationships with you. If your flywheel is based on the inbound methodology, your marketing, sales, and service capabilities can increase power and remove friction throughout the attraction, engagement, and delight phases. It can also be labor-intensive — you might need content creators, designers, developers, outreach specialists, social media marketers, and a campaign manager to even get things off the ground.
HubSpot defines inbound marketing as the process of acquiring, converting, closing, and satisfying customers.