Inbound marketing is the process of attracting potential customers to your school using content marketing combined with social media marketing and search engine optimization. Educational institutions such as schools, colleges and universities thrive on student enrollment. According to Demand Metric, inbound marketing costs 62 percent less than traditional advertising methods and generates three times more leads. This comprehensive guide will help you understand the inbound methodology and how your school can implement it by creating a tailored strategy.
The benefits of inbound marketing are that it’s usually easier to measure results, and according to Demand Metric, content marketing costs 62% less and generates three times more leads than outbound marketing.
What are the benefits of inbound marketing?
One of the inescapable facts about inbound marketing is that it costs less than traditional outbound techniques. Inbound marketing generates relevant leads By delivering informational content, you attract potential customers to your website and organization and encourage them to take action and connect with you to learn more about your content, services, and organization. When done correctly, inbound marketing is a sales-oriented, company-wide initiative where everyone wins and you can see the results in your bottom line. This is just a simple example, but the fact that you can choose exactly and in detail who will see your content has huge benefits and that’s why the ROI is higher.