The traditional approach is very impersonal. For years, people have seen marketing as companies trying to sell you their products or services, and that would probably have been the case for a long time. However, their growth in these industries today is largely due to their investments in inbound marketing tactics, including a redesigned website. Inbound marketing also comes first here by opening up the lines of communication between you and the consumer.
So what is the difference between inbound and outbound? This post walks you through along with the pros and cons of each strategy. For example, tools like HubSpot make personalizing email marketing messages easier than ever with their personalization tokens.