What is the difference between outbound and inbound?

Forget trying to reach a prospect under 40 with outbound marketing. It’s expensive, and the ROI is much lower than inbound marketing. Inbound marketing is based on permissions, while outbound marketing recruits anyone in the universe who would make a purchase. Inbound marketing is based on permissions, while outbound marketing recruits anyone in the universe who would make a purchase.

One of the most effective ways to reap the benefits of inbound marketing is through search engine marketing activities. From email explosions to outsourced telemarketing, I call these methods outbound marketing because marketers spread their messages far and wide and hope that they’ll resonate with that needle in a haystack. Outbound marketing is about proactively reaching consumers to get them interested in a product.

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