Inbound marketing and a content marketing strategy are similar because they both include a more holistic view of marketing that focuses on meeting visitor or customer needs. That’s why we promoted a survey on Facebook with a question that was aimed at North American adults who are interested in either digital marketing, inbound marketing, or content marketing. For example, an inbound marketing program might include displaying a pop-up to a returning visitor because they’re more likely to subscribe to an email list than someone visiting a website for the first time. Although the term is relatively new and has only really become widely known in recent years, the practice of content marketing has been around for well over a hundred years.
Are inbound marketing and content marketing the same thing?
While the overall goal for both inbound and content marketing is to drive revenue, there are a few metrics that indicate success that are unique. It’s a mindset that impacts your entire business to be helpful while creating a great online learning experience. Marketing goals sometimes need to be resolved with a combination of efforts, not by putting all your eggs in one basket. Inbound marketing focuses on building a website and its content to encourage readers to take an action such as making a request, buying a product, or filling out a form.
Further down in HubSpot’s methodology for inbound marketing, they cite examples of the inbound flywheel that attracts strangers, attracts prospects, and inspires customers and promoters.