Figuring out how well you are doing when you don’t have a yardstick for success is pretty difficult. Creating 200 SQLs in a week might be possible for a very limited number of large organizations, but if you’re a smaller company that typically generates a handful of SQLs, 200 is likely far out of reach. The solution is given after the options. On the other hand, if you don’t set goals, you won’t be able to understand how inbound activities impact revenue and profits, and whether or not they’ll help you achieve your B2B marketing goals in the first place.
You’ll never be satisfied with the results of your inbound marketing campaigns if the goals you set are too high to meet them.