Why do hotels need inbound marketing?

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Because they are highly tech savvy and don’t want to compromise on the quality of hoteliers’ offerings. With constant social media interaction, hotel sales teams can quickly connect with their target market and build a relationship of trust and loyalty with them. Gathering information about the needs and concerns of your guests and customers is very important to the success of any hotel industry. For specific information about COVID-19, I recommend visiting the CDC, WHO, AHLA, AAHOA, and HSMAI.

Email marketing helps you connect with guests by sending them pre-arrival emails and giving them guidance on how to choose the best amenities according to their budget. Follow the information provided by your local authorities as well.

What is the best marketing strategy for hotels?

With travel restrictions, some countries requiring people to quarantine when they enter or return, and a general fear of international travel, some of the most effective hotel marketing strategies during the pandemic are those that focus on attracting local guests from the same Country or from attract neighboring countries with similar rules. The type of hotel you run — budget, boutique, luxury, independent, or a chain — makes a big difference in how you market your hotel and who you market to. So the initial research and analysis you do is extremely important. Of course, no third-party channel is perfect, and dealing with the problems of OTAs is part of daily life for many hoteliers.



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