Why do we need inbound marketing?

While outbound marketing is looking for customers, inbound marketing focuses on visibility so that potential buyers come to you. While outbound marketing is looking for customers, inbound marketing focuses on visibility so that potential buyers come to you. In essence, it’s the opposite of traditional outbound marketing, which includes billboards, radio ads, cold calls, etc. Don’t forget that both inbound and outbound marketing can be expensive and time consuming when done independently.

If your company operates on a B2B model and has a dedicated sales team, you can also share that information so they can engage with leads more effectively. Inbound marketing is a business strategy that attracts potential customers by creating content and experiences that are tailored to them.

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