Because it requires multiple levels of marketing to get your buyer to the point of decision making. Brands need to adapt their content to the fun role of social media and find authentic and innovative ways to present themselves to their followers. Given that inbound marketers need to attract, convert, close, and engage visitors, leads, customers, and promoters, social media comes in handy at all stages of inbound marketing. The benefits of social media for companies can be used in different ways, especially as part of an inbound marketing strategy.
It’s a simple and efficient way to grow your audience and deliver high-quality content.
Why is social media an important part of the inbound marketing hub spot?
It’s one of the best platforms for building communities. Marketers rank second behind YouTube. I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing, and I advocate that these ratios are changing. When I talk to most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. Your website is primarily where you want to drive traffic because that’s where most people do business with you.
When you use inbound strategies to engage your audience, make sure you’re communicating and engaging with leads and customers in a way that they want to build long-term relationships with you.